The Spark of Change

It all began with a single session on menstrual health in a government school in a remote area of Islamabad. The school's modest walls and eager faces are still vivid in my memory. I was there to educate young girls about something that should be a basic part of their education but is often neglected: menstrual health. As I spoke to these bright young minds, I witnessed firsthand the transformative power of knowledge. The girls' eyes lit up with understanding, breaking through the fog of misconceptions and stigma that had clouded their views.

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In that moment, I knew this was what I wanted to do. I wanted to advocate for people, to be their voice in the realms where they were often unheard. I realized that education and advocacy could be powerful tools for change, capable of altering lives and shaping futures. This revelation steered the course of my career and life.

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As an artisti, I've always been drawn to creativity and expression. Designing advocacy campaigns felt like painting on a vast, dynamic canvas. It was liberating to channel my artistic instincts into creating something that had the potential to drive real, impactful change. Advocacy, I realized, was not just about conveying information—it was about touching hearts, shifting perspectives, and inspiring action.

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Thus, Global Health Connect was born. Rooted in the principles of social listening and behavioral change, our mission is to design transformative advocacy campaigns that resonate with people's lived experiences. Each of our initiatives—whether it's "Change the Flow" and ''Flowability'' for menstrual health, "Boys to Allies" for gender equality, "InsightPulse" for data-driven insights, or our innovative think tank ''HealthXcelerator''—reflects our commitment to creating a healthier, more equitable world.

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Starting this company is not just a professional decision; it is a personal one. It's about giving back to communities, amplifying voices that need to be heard, and using creativity as a force for good. Every campaign we design, every story we tell, and every life we touch is a testament to that Aha moment in that public school.